Thursday, May 14, 2009
Air New Zealand staff bare all for TV ad
A recent Air New Zealand advertisement has ANZ employees - including CEO Rob Fyfe - wearing body painted uniforms. It's part of the airline's campaign to differentiate itself against 'budget' airlines with 'miscellaneous' fees (i.e. drinks and checked bags) - ANZ claims that when it comes to fees, it has "nothing to hide."
Edit: Sorry for the oversized video screen - I can't seem to figure out how to make it regular size. To view it without the text in front, just click on the "full screen" icon.
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